2:00 PM14:00

Lead Generation - Selling through Business Value

Although it would be great if our salespeople had the time to conduct proper prospect research, develop lists and sent enough mailing campaigns to make a difference, the reality is they do not or are not as capable as we would like.

The keys to connecting with buyers are quality and quantity.  Quality represents your message (business value) and who you are targeting (right decision maker).

Join us to hear how we have combined our expertise in winning practices for lead generation for the document management industry with technology to automate the process.  The technology allows you to have a system running for you so you do not have to rely on salespeople to do the heavy lifting.  They can do what they do best by networking, closing deals and deepening share of wallet while this process feeds the top of the funnel for them!

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to May 4

SD MPS Sales Workshop

  • Courtyard Philadelphia South at The Navy Yard (map)
  • Google Calendar ICS

Many believe that MPS has become commoditized, but our experience demonstrates that belief is usually built on the lack of a sound understanding of how to go-to-market with an MPS offering.  There are two distinct approaches to MPS, a consolidation approach that works best in smaller accounts with fewer than 25 devices and an outsourced approach that works best in accounts with more than 60 devices, or greater than 100,000 images per month.  Using the incorrect approach or structuring the contract wrong will result in low margins, a low close ratio, and frustration with MPS.

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