Lexmark announced a new program for copier dealers

Has created a line of 15 models that will not be sold on-line or through retailers
These “XS” models will only be available through copier dealers
5 are A4 b/w MFPs, 3 are A3 b/w MFPs, 2 are A4 color MFPs, 2 are A3 color MFPs, 2 are A4 b/w printer, and 1 is A4 color printer.
Speeds range from 35 to 55ppm
All have a published MSRP, but not a published street price
All have large touch screen LCD display
Offer eTask software for embedded application ability
Have high yield cartridges so they are ideal for managed print services contracts
Lexmark claims it has signed up 150 dealers in the U.S. so far, and hopes to have 300 total in next few years
Typical opening order is $12K to $30K to become authorized
Product is actually ordered from Tech Data or Synnex, instead of directly from Lexmark
Will have it first dealer meeting in Kentucky

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